STOP - Cyberbullying
Awareness Campaign
Insights:
Cyberbullying is highly prevalent among female teenagers aged 12-18, often occuring on social media platform and messaging apps.
It includes activities such as spreading rumors, posting harmful content, eclusion, harrassment and threats.
High engagement with digital devices and social media increases the risk of both experiencing and engaging in cyberbullying
Strategy:
The Campaign strategy is designed to adopt the perspective of a bully, simulating the experience of sending messages and threats. By incorporating the word “STOP” prominently within these messages, the campaign aims to convey a powerful deterrent to those engaging in bullying behavior.
Leveraging a familiar medium such as a phone and texting platform ensures resonance with both the bullies and their victims, making the message ,pre ompactful and relatable to the target audience
