Design Brief:

This comprehensive brand and packaging project was across 13 weeks, providing an excellent opportunity for me to showcase expertise in brand identity, packaging, advertising, and environmental design. This project entails the development of a brand, packaging design, collateral creation, and advertising campaign – pivotal components in effective brand and product development.

Design and Production of Packaging Prototype:

The second phase of the project involves the meticulous design and production of a packaging prototype to scale. This includes the creation of a package knife, labels, and promotional materials, all to be executed in Illustrator with precise measurements, die-cut specifications, and a selection of paper stock. Additionally, an advertising campaign is required, to be presented as a single A3 poster.

Creating the Package:

To initiate the packaging design process, I was is instructed to procure an existing beer/cider packaging box for the purpose of reproducing the model in Illustrator. The initial step involves disassembling the box and manually measuring each section to redraw the knife accurately in Illustrator. This detailed measurement process will serve as the foundation for creating a die-cut that will house the new brand design.