Design Brief:

Create a dynamic 20-second animation to promote the upcoming Antidote festival at the Sydney Opera House. Use text, images, and video elements to visualize the event as exciting and engaging. Utilize original content in Photoshop, Illustrator, or After Effects, avoiding excessive use of external non-original content. Emphasize type design, graphics, and procedural effects, and consider adding an audio track for immersion. Ensure inclusion of the Sydney Opera House logo and URL. Experiment with various tools in Adobe After Effects, Illustrator, Photoshop, and Media Encoder to create and enhance assets.

Rationale:

The advertisement adopts a professional demeanor and emphasizes event-centric content to resonate with the target demographic. Its emphasis lies in the strategic use of typography to leave a lasting impression, prioritizing textual elements over visual stimuli to elicit a significant impact.